After the Fall 2016 collection, LE ROUGE • COLLECTION N°1, created by Lucia Pica and the Makeup Creation Studio, CHANEL continues its homage to the colour red by reinterpreting its role in an original way.
ROUGE ALLURE INK devotes itself to the beauty of the lips and explores an avant-garde territory, that of matte liquid lip colour, initiating a new style with an unprecedented sensation. Its extremely comfortable velvet-soft texture reinvents the matte effect and takes colour audacity to new heights with an intense, ultra-luminous makeup result. Like an ink, it instantly and weightlessly fuses with the lips to leave a lasting imprint. It appeals with its intense colours, lasting hold and exceptional comfort. One of a kind, ROUGE ALLURE INK inaugurates a new way to wear lipstick.
AN ULTRA-FINE INK
Composed solely of raw materials selected for their extreme thinness and melt-away quality, this ultra-fine ink leaves lips soft and supple. With its combination of polymers, wax and vegetal oils, the formula glides easily over the lips, adapting perfectly to their every curve. Fluid and creamy, the texture immediately becomes one with the lips.
A SECOND-SKIN MATTE FINISH
With its volatile oils, the texture becomes matte on the lips for a velvet effect. On application, the formula adheres beautifully, offering exceptional coverage. The result is surprising, perfectly even and wonderfully weightless.
A COMFORTABLE TEXTURE
Colour is even more radiant on supple, protected lips. This is why ROUGE ALLURE INK also contains an emollient agent, jojoba oil, and the ROUGE ALLURE antioxidant complex composed of sappan wood, green tea, sweet almond oil and a Vitamin E derivative. This blend improves lip hydration and protection for maximum comfort. Lips are shielded from environmental stress. Smooth, soft and silky, they are suppler and more beautiful than ever.
INTENSE, LONG-WEARING SHADES
ROUGE ALLURE INK stands out with its intense colours and irrepressible shine. Captured in a close-knit mesh of polymers, waxes and non-volatile oils, the finely ground pigments perfectly adhere to the lips and deliver the colour intensity of a lipstick with 6-hour* hold. Colour makes a deep and radiant statement from the very first stroke.
THE RANGE OF SHADES
With a palette of 8 shades, ROUGE ALLURE INK is perfect for quick, original and bold makeup looks, made easy with the flocked applicator. Every expression of the colour red is explored, from the most classic to the most brazen, by way of the most discreet.
Photo: Courtesy of Chanel