About Fashionela


Fashionela is a fashion portal dedicated to the fashion industry whose creator is Vesna Filipovic. As a big fashion enthusiast, she came up with the idea to start the online version of the fashion magazine with the aim of informing about world fashion trends and promoting fashion designers. Fashionela was launched in November 2010 and it has been reporting about new collections, campaigns, and editorials ever since. You can always find everything there is to know about the fashion industry – designers, photographers, models, stylists, etc. Although we inform about haute couture and fashion weeks from London, Paris, Milan, and New York, we never forget about the street style. Today, Fashionela has 25 co-workers from Serbia, New York, Los Angeles, London, Milan, and Rome. For more information follow @fashionela on Twitter.

Fashionela Traveler is a luxury travel segment created with trendsetters in mind. Uncover our exclusive hotels and destinations. Portfolio includes some of the most iconic hotels in the industry: Le Negresco, Le Meurice, Hôtel Plaza Athénée Paris, Hôtel Fouquet’s Barrière, Buddha-Bar Hotel Paris, La Maison Champs Elysees, Hotel de Sers, Hyatt hotel Madeleine, Les Bains, Sofitel Paris Le Faubourg, Le Cinq Codet, Saint James Paris, L’Hotel, Hôtel de Vendôme, Le Roch, Mon Hotel, Le Belmont, Edouard 7, Renaissance Paris Arc De Triomphe, Peninsula Paris, Hotel Da Vinci Pavillon de la Reine, Le Grand Hotel Cannes, Althoff Hotel Villa Belrose Saint-Tropez, Armani hotel, Nobis Group, F12 Group, Scandic Grand Central, Scandic Anglais, Yasuragi, Corinthia hotel Budapest, Kempinski hotel Corvinus, Buddha bar hotel Klotild Palace, Aria hotel, Kempinski Palais Hansen, Le Meridien Vienna, Mandarin Oriental Prague, Corinthia Prague, Grand Hotel Bohemia , La Mamounia Marrakech, Selman Marrakech, Fairmont Royal Palm Marrakech etc. For more information follow @fashionelatraveler on Instagram.

Love Fashionela

I warmly recommend this portal to all fashion lovers who love to keep up with fashion trends. It also represents an excellent source for discovering new talents. – Ivana Pilja, fashion designer

I love the way in which this portal brings us news from the fashion world. And what I like even more is the big emphasis on the local fashion scene and their representation to the world. I personally think we should do that even more because we have so much to offer, even something new that might be missing in the world fashion scene.- Dejan Despotović, fashion designer

I greatly recommend Fashionela because not only that it shows current trends and the latest happenings in the industry, it also portrays fashion as a lifestyle. As a designer, I love to know what is happening in the movie industry, theater, and street style as I believe they greatly influence trends.- Tamara Jarić, fashion designer

Above all, it is a portal that informs you not only about the fashion events in the country and in the world, but also about cultural events, putting emphasis on our artists. I recommend it to all of those who want to be up to date with current world fashion trends and news.- Miša Obradović, fashion photographer

Fashionela is an exceptional project, its content is impeccably curated, offering information about the best from the international fashion scene and giving unconditional support to the Serbian contemporary designers. Fashionela is not only a pioneer as a fashionable On-Line magazine but also the number one in Serbia and one of the most representative from Eastern Europe, I’m really thankful to Fashionela for being very supportive and it will always be a big pleasure for me to collaborate with this great project!- Ricardo Ramos, Colombian born Spanish international fashion designer


Vesna Filipovic, Master in e-Business, art director, founder, and editor-in-chief of Fashionela has spent thirteen years reinventing the way we see fashion trough online media. Follow @vfashionela on Instagram.

Editor-in-chief Vesna Filipović. Photo by Andrija Rancic.


Vukota Brajovic is a movie producer, actor, and model. With a huge knowledge of the fashion and movie industry, he has spent eight years writing, editing, and creating one of the most followed fashion industry portals. Vukota is a watch aficionado with vast knowledge on the matter, and a special affinity toward brands like Rolex, Tudor, and Omega. Follow @vukotabrajovic on Instagram.

Vukota Brajovic managing editor Fashionela


Ana Desnica
Danijela Stanković
Dejan Nerandžić
Lucy Alimyan
Jelena Soldatović
Runjhun Uniyal


Andrija Rančić
Zlatko Kostić
Marko Arsić
Marko Arsić


Goran Gardašević


Srđan Vuković
Graficon studio for design
E-mail contact: m.vukovic@sbb.rs


Mariano Di Vaio, Donald Carmichael, Martina Begović, Biljana Tipsarević, Duško Anđelić, Irena Jovanović, Ivana Teofilović and Tamara Pantelić Jeremić.