The Chanel Makeup Spring/Summer 2022 collection was inspired by the beauty of this legendary villa. The light of La Pausa, dear to Mademoiselle, is the central theme that guided Chanel’s Makeup Creation Studio. The natural, earthy colors and sparkling sunlight surrounding the villa are at the heart of this collection, along with the «sunbeam» button motif, designed as a graphic representation of the Riviera, that is embossed on the powder products. Chanel has also incorporated the soothing, healing spirit of La Pausa into the collection with the launch of Rouge Coco Baume, a moisturizing, tinted lip balm that has all the qualities of a lipstick.
La Pausa, Gabrielle Chanel’s Sanctuary
The Mediterranean sun. The endless sea. The scent of orange blossoms and fresh lavender blooms. The architecture of a simple, inviting, and peaceful Provençal villa. In the 1920s, high on the ridge of Roquebrune Cap-Martin, Gabrielle Chanel had a house built in her image and filled it with private references: five windows above the front door in homage to her favorite number, 5, a banister inspired by Aubazine, the place where she grew up, and a large star above her bed, symbolizing her fascination with constellations.
Mademoiselle gave this haven, a true respite from the hustle and bustle of Paris, a name: La Pausa. Far from the city, it was where the designer came to unwind for more than 20 years, accompanied by some of her dearest friends, including Jean Cocteau, Misia Sert, and Salvador Dalí. She had her picture taken in her garden, surrounded by one-hundred-year-old olive trees and flowers, and threw casual, festive parties.
Her art de vivre permeates the entire property, from the garden to the luxurious bathroom. Everything exudes her style. As soon as spring arrives, the rooms are flooded with the gentle sunlight of the South of France, which makes La Pausa appear to shine, as if untouched by time. Both in harmony with nature and located in the idyllic setting of the Côte d’Azur, La Pausa is an essential, joyful testament to the history, taste, and heritage of Gabrielle Chanel.
Rouge Coco Baume, Color And Care
Rouge Coco Baume is the main release of this new makeup collection. Just like the villa, Chanel’s newest lip balm is both chic and comforting. It can be distinguished by its pared-down, all-white packaging. Without compromising on effectiveness or aesthetics, Rouge Coco Baume was designed in the same style as the iconic Rouge Coco line. The spirit of La Pausa inspired Chanel Research and the Chanel Makeup Creation Studio to develop a lip care product with unique sensory qualities, combining the color provided by a lipstick with the moisturizing benefits of a balm.
A Formulation Imbued With The Spirit Of La Pausa
The skin on the lips, which is remarkably thin and lacks a natural protective film, requires special care. Rouge Coco Baume keeps the lips looking beautiful day after day with the help of Olive Oleoactive, a new active ingredient produced specifically for Chanel and an echo to La Pausa’s hundred-year-old olive trees.
It is in the heart of the Mediterranean Sea, on the island of Sardinia, where the olive trees selected by Chanel Research flourish. Derived from the leaves and fruit of olive trees, the Oleoactive is obtained through a patented*, sustainable extraction process called oleo-eco-extraction. Containing a high concentration of polyphenols and omega-9s, this exclusive active ingredient provides antioxidant protection throughout the entire day.
To provide complete care for the lips, Rouge Coco Baume combines a moisturizing active ingredient, shea butter, and three plant waxes at the heart of the Hydra Boost Complex, the signature ingredient of the Rouge Coco line. Its silky formula glides onto the lips and keeps them moisturized all day long.
Lip Balms The Color Of Summer Flowers
The balm is available in six shades, each of which conjures the image of the flowers that grow around La Pausa. From deep burgundy to fresh pink, to the energizing power of fuchsia, Rouge Coco Baume is available in a full range of colors. Easy to apply, it effortlessly enhances the lips with natural-looking, buildable color. Upon application, the lips are coated in a sheer wash of color which, layer by layer, transforms into a more intense, semi-matte finish. A transparent, pearlescent white shade completes the collection and intensifies the natural radiance of the lips.
Eyes That Sparkle With The Colors Of The Côte D’azur
The collection’s eye makeup creations are infused with the soft, sunlit hues of the landscape surrounding La Pausa. A unique new version of Les 4 Ombres features the «sunbeam» motif and the villa’s enveloping shades. It includes a khaki brown color that is reminiscent of the olive trees in the garden, accompanied by gold and copper shades that evoke the dazzling sunlight of the Côte d’Azur. This light is also what inspired the new, golden beige shade of Ombre Première Laque, which makes the eyes shimmer with a luminous, natural glow.
A Warm, Sun-Kissed Complexion
The two Blush Lumière exclusive creations, designed in shades of coral pink and terracotta brown, warm up the complexion and leave it glowing. The coral shade is ideal for daytime wear, the brown for a bold, chic look. Both blushes provide coverage that can be adjusted depending on one’s needs thanks to their easily blendable, creamy powder formula. For a complete sun-kissed look, Baume Essentiel subtly illuminates the complexion, creating the effect of a holiday spent in the sun. Its shimmery coral pink shade livens up the cheeks with a natural, healthy glow. The face is left looking radiant and warm.