A new mascara? Rather, the first mascara of its generation! The first to feature a 3D-printed brush, a feat accomplished thanks to the partnership between the Chanel Parfums et Beauté Packaging Innovation department and the specialized start-up ERPRO 3D FACTORY. The first daily-use object printed in 3D on an industrial scale, made possible by 6 machines that produce 50,000 brushes every 24 hours and 250,000 brushes per week, i.e. 1 million per month.
The first mascara to offer immediate extreme volume, with no clumps in sight, ensured by a brush with an unprecedented design, impossible to manufacture until now. The first opus of a new makeup story, even more desirable in its brushed-finish packaging, promising more performance than ever. More than a new product: a revolution!
A closer look at the brush
The 3D brush, produced in millions for the launch of Le Volume Révolution De Chanel mascara, reveals its manufacturing secrets. High-performance material created by printing successive layers of a polyamide powder, polymerized with a laser beam, the brush is composed of a material used for the very first time for a mascara brush. Its granular surface promises perfect lash adherence and captures the formula before depositing it like never before.
An original shape
3D printing allows for absolutely precise “lace” processing. The brush notably contains honeycomb micro-cavities, which cannot be attained with a classic manufacturing process. These micro-cavities absorb the mascara formula before delivering just the right dose in order to gradually build lash volume with each stroke, without having to dip the brush in the tube again between applications on each eye. To ensure perfect definition, it also boasts a conical tip and millimeter-scale bristle placement. Lashes are plumped up, without clumps, for an immediate, extreme volume result.
A perfectionist design
Thanks to 3D printing, which makes it possible to change the shape of an object in just a matter of days, as often as necessary, the Le Volume Révolution De Chanel mascara brush was reworked over 100 times, until reaching the point of perfection, in collaboration with the Makeup Creation Studio’s expertise.
The process revealed
Designed for the sensitive eye area, each brush follows a manufacturing process as precise as it is rigorous: from the analysis of the powder to its printing and its polymerization with laser beams, from the cooling technique to the meticulous made-to-measure cleaning procedure, not to mention the quality control and mechanical resistance tests. Nothing but the essential in order to guarantee unequalled performance and indisputable safety.
A formula in perfect harmony
Developed in parallel with the brush for perfect affinity, the formula of Le Volume Révolution De Chanel features a combination of waxes (rice wax, beeswax) and a supple texture that coats and thickens the lashes. Natural jellifying agents stretch the lashes one by one, from root to tip, to accentuate the defining action of the brush. At the heart of the formula, ultra-pure black pigments infuse the texture with absolute deep black. Finally, a polymer film keeps this precious “sensational volume” blend in place until makeup removal. To keep lashes beautiful, a provitamin strengthens them with each application.
Photos and video: courtesy of Chanel