With a combination of active ingredients at the height of their potential and exceptional textures, Hydra Beauty skincare products do more than just moisturize, protect and illuminate skin: they help skin withstand long days and short nights, protect itself from harsh pollution and counteract the dryness of air conditioning, combat fatigue and regain energy… But the reason women apply them every day with the same eagerness and desire is because of their transforming textures, which instantly melt on skin unleashing a cascade of sensations. Today, Chanel Research presents the new hydration, protection and vitality booster: Hydra Beauty Micro Liquid Essence.
HYDRA BEAUTY MICRO LIQUID ESSENCE
In 2015, Chanel Research inaugurated a new family of skincare products infused with camellia micro-droplets. Thousands of microspheres, calibrated down to the millimeter, to protect the pure active ingredients and deliver intense sensations to skin. In 2018, Chanel continues its microfluidic innovations and revolutionizes the cosmetics sector once more with its new liquid skincare product.
Hydra Beauty Micro Liquid Essence combines the moisturizing properties of a skincare water with micro-droplets encapsulating a new energizing active ingredient derived from camellia and brimming with nourishing lipids. Its incredible texture becomes one with skin soaking it in a wave of freshness before enveloping it in a comforting cocoon. Suspending fine micro-droplets in a jellified liquid solution, ensuring that they are distributed evenly with each application, while maintaining optimal effectiveness and sensoriality… This microfluidic essence overcomes every formulation challenge!
Every bottle holds about 3,000 micro-droplets, each one filled with 50% fresh camellia cell active ingredients! Delicate and evanescent, the micro-droplets protect the active ingredient in its purest form until the moment of application on skin. With this unprecedented formulation, Hydra Beauty Micro Liquid Essence boasts a minimalist composition. A quintessence of skincare, free from alcohol and surfactants, suitable for even the most demanding skin. Almost magical, but assuredly scientific, protected by five patents.
A TIMELESS SIGNATURE: THE CAMELLIA
The favorite flower of Mademoiselle Chanel, the camellia unfurls its extraordinary skincare potential at the heart of the Hydra Beauty range. The star ingredient of the line, the Alba Plena variety is grown in Gaujacq in the southwest of France, in shaders created through Chanel initiative, following a unique cultivation model. Heat, humidity, shade, protection from the wind: every condition is respected to ensure the camellia’s optimal blooming and to obtain flowers with the highest concentration of active ingredients. Just after blossoming, the precious petals are collected by hand and quickly sent to an extraction center to guarantee extracts with extreme power and freshness. First chosen for its moisturizing benefits, Camellia Alba Plena now reveals a new ultra-energizing extract.
FRESH CAMELLIA CELL MICRO-DROPLETS
A new active ingredient from Chanel Research, fresh camellia cells are cold extracted from camellia petals to boost the potential of their incredible energizing power. Dispersed in camellia oil, they demonstrate a particular affinity with the skin owing to their membrane, whose composition is similar to that of skin cells. Like an “injection” of essential nutrients — vitamins, carbohydrates, amino acids and lipids — they refine the skin texture and give incomparable radiance to the complexion.
AN INFUSION OF CAMELLIA ALBA PFA
The signature of the Hydra Beauty line, Camellia Alba PFA extract joins forces with the wide spectrum antioxidant active ingredient Blue Ginger PFA in the liquid phase of Hydra Beauty Micro Liquid Essence. This active ingredient stimulates natural hydration mechanisms to maintain the skin’s moisture levels. It also activates the production of lipids that strengthen the skin barrier. Combined with glycerin and hyaluronic acid, it ensures hydration and maintains it with each application.
(PFA – PolyFractioning of Active ingredients, a process specific to Chanel that allows for the creation of ultra-pure cosmetic active ingredients)
At first, as fresh as water, its texture diffuses over skin like a vivifying wave, leaving a pleasant sensation of hydration in its wake. Then, the jellified camellia microdroplets burst, offering a wonderful feeling of comfort.
A SPLASH OF ENERGY
Take five drops of Hydra Beauty Micro Liquid Essence and gently press onto the cheeks, forehead and chin. Immediately, the texture, which is as fresh as water, sweeps over the skin like a vivifying wave. Smooth outwards over the face. The micro-droplets burst and envelop the skin, infusing it with extreme comfort. Immediately hydrated (+50%), skin is fresh, plumped, luminous and revitalized (+19%). Application after application, its texture is refined (+32%) and the complexion appears even.
Photo: courtesy of Chanel