For Omega, the Constellation is a true jewel in its long history of ladies’ watchmaking. Women from all countries and backgrounds have come to know and love this watch. For many decades, its beauty and precision have been universally adored, with a popularity that has crossed the generations.
Therefore, when it came to creating a new Constellation campaign for 2018, Omega chose to include not one, but four inspiring women at the heart of the brand. Cindy Crawford, Nicole Kidman, Alessandra Ambrosio and Liu Shishi all represent the elegant and captivating qualities of the Constellation collection. But just like each individual model, these four ambassadors are unique and talented in their own ways.
The fashion photographer, Damon Baker, shot the following images with a minimalist and chic concept, and based on a modern interpretation of the Manhattan skyline. Along with the red of Omega, the color palette includes white and gold, in line with Omega’s recent “Her Time” exhibition, which has toured many global destinations from Paris to St. Petersburg.
Introducing the 2018 “Manhattan“ collection
With 101 new Constellation ladies’ models being presented this year, there are a lot of details to explore and discover. While the iconic Constellation design has been retained, the collection has received a full makeover with subtle changes found in every angle.
The new matte-finish Constellation is embellished by polished beveled edges along the case and bracelet. These refined edges help the models to appear slimmer and more feminine, while also giving a new sense of elegance and finesse. Furthermore, they help to reinforce the bracelet-watch design, which is quite unique in the watch industry.
New slender bezels have been created for each watch, seemingly providing a wider view of the dial. As well as having a finer design, the bezels include thinner Roman numerals, which are all now in the upright reading position.
In proportion to the new bezels, the famous Constellation claws have been given a slimmer look and an improved integration. Also with polished bevels, they merge gracefully into the bezel and around the case body.
The exquisite detail of the crown shows just how far Omega has gone to transform the Constellation design. Look closely and you’ll see that the teeth of the crown have been given a feminine half-moon shape, following the iconic half-moon facets of the case.
Photos: Courtesy of Omega